The Daytona 500 is once again upon us and once again I’m having trouble caring. I’ve tried to like NASCAR. I lived in central Pennsylvania for three years where I was immersed in the culture. The sad little local mall had more than one NASCAR store and water cooler talk at work often involved ‘ol Dick Trickle or Awesome Bill from Dawsonville. Having moved to central PA from Philadelphia, I had no idea that if you were not rubbin’, you were, in fact, not racin’. I learned fast…I had to. I didn’t want to e that guy who had nothing to add when banter at the bar after work turned to racing.
I had to adopt a favorite driver to fit in. I chose Ricky Rudd because he was a veteran underdog and had a black guy on his pit crew, which I though was pretty progressive considering the glaring racial homogeny of the circuit. At the time, Rudd was sponsored by Tide, a detergent I had sworn firm allegiance to since I began doing my own laundry. I thought my choice of Ricky Rudd said a lot about me as a freethinking, fresh-smelling, loser.
In the NASCAR culture, your choice of favorite driver says a lot about you as a person. Much like out-of-town fans of NFL teams who have no connection with the city of their favorite team, their choices send up glaring red flags about their personality. Here are a few examples:
Dallas Cowboys fan = Jeff Gordon fan A front-running sheep who somehow thinks the winning ways of their chosen driver/team makes them less of a failure.
Cleveland Browns fan = Tony Stewart fan The orange shows you don’t care how you look. Plus, the Home Depot sponsorship conveys a take-charge, blue-collar, do-it-to-it, industriousness.
Oakland Raiders fan = Dale Earnhardt Sr. fan A wannabe badass who thinks wearing black will hide the fact that they have trouble peeing in public restrooms.
Green Bay Packers fan = Dale Jarrett fan Steady, dependable, stalwart, and can still pull off a moustache.
So I bought my #10 Tide hat and I watched races at work and in bars. I paid attention, too, trying to soak in the nuances and appreciate the skill and grace of a quick, effective pit stop. The enthusiasm of the fans made it easy to get swept up in the fever. I even attended the Pennsylvania 500 in 1999. The infield was the most affordable choice so we staked out our plot and set up shop with cooler, grill, and horseshoe pit. Our vantage point was limited to one corner of the track, so periodically you could see a blur of colors coupled with the deafening roar of a heard of engines.
This was entertaining the first few times, but after time it only served to drown out the David Allen Coe and/or radio race commentary blaring from every vehicle. As time wore on, our horseshoe pit became quite the hot spot, as drunken duos would step forth to test their mettle. Despite our less than rural roots, our horseshoe team held our own and managed to win some money from a few of the more cocksure contestants. Throughout the long, sun baked summer day, we managed to make some money, drink a lot of beer and Canadian whiskey, eat some slow cooked bbq ribs, and make some interesting new friends despite the annoyance of circling cars. I have no idea who won the race, but I continued to follow NASCAR for the remainder of my time in PA.
I soon relocated to San Francisco, and all impetus for keeping up with NASCAR was lost. Stock car racing for me was an interest of geographic convenience. I was not brought up in the culture, I never changed my own oil, I can’t skin a buck or run a trotline. If other people in my vicinity could get excited about it, then I could too. If no one cared, stock car racing just wasn’t compelling enough to follow alone. Now that I’m here in Baltimore, surrounded by people who could care less about anything except the Ravens, and to a much lesser extent the Orioles, I can continue my indifference to NASCAR.
Although, if I come across the Daytona 500 while flipping channels I may watch a few laps and hearken back to my fair-weather flirtation with stock car racing. Ricky Rudd qualified and is apparently starting in the second position. That’s pretty good. I think he’s sponsored by Snickers now. I like Snickers.